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About Us

Maximize Your Business's Sell-ability and Exit Price

Looking to make your business as sell-able as possible and maximize your exit price? We’re here to help you prepare your business for sale and develop a successful sales strategy.

Uncertain About Your Business's Value? We offer FREE Business Appraisal Valuations for genuine sellers, using multiple methodologies backed by research and transparent results.

Want to Sell but Unsure How? We guide you through the process before you list your business for sale, ensuring you’re well-informed without spending a dime.

Struggling to Find Buyers? Tap into our extensive database of buyers, cultivated through inquiries for other businesses we’ve listed for sale.

Lack the Time or Experience to Manage the Sale? Engage our services and we’ll handle the entire sale process, allowing you to focus on running your business.

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We understand that selling a business can be challenging and time-consuming. My role is to manage the sale process for you, so you can concentrate on keeping your business running smoothly. Our services include, but are not limited to:

Complete Management of the Business Sales Process

Business Sale Ready Audits

High-Quality Business Appraisal Valuations

Business Buyer Representation

We are Licensed in QLD, NSW, VIC and WA to ensure your business gets presented to the right buyers in the best possible way. Get in touch with Insight Business Sales by messaging us or booking a confidential appointment.

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Troy Potter

Troy is the Director of Insight Business Sales. As well as being a Licensed Business Agent, he also holds full Real Estate license, formal business management and engineering qualifications. Troy has 20 years’ experience buying, running and selling SME's across a broad range of industries. He works with businesses in all industries specialising in IT, manufacturing, Education and Training.

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Alan Minshull

Are you considering selling your high value business or just thinking about it? We can assist you, to make sure your business gets presented to the right buyers in the right, with a prepared business sale and marketing strategy to suit your particular business. Talk with us today about maximising the price for your business on exit. As a licensed broker, holding an MBA and other business-related qualifications allows me to offer qualified professional advise on how to best prepare and present your business to the market If you want a Licensed Business Agent to assist you in selling your business and making the sales process as smooth as possible, please get in touch with AJM Business Brokers by messaging me and let us connect!

See What Our Clients Have To Say About Us

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Hi Troy, just a quick email to say thank you for your time and effort in getting the shop sold as effortlessly as possible. Your service and professionalism has been fantastic and above expectations.

5
A.PulfordBusiness Owner
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Troy provided excellent, knowledgable advice. His experience is clearly broad and extensive, helping me to prepare the right strategic plan for our business over the next few years.

5
S. SHAH BUSINESS OWNER (DIGITAL CONENT PRODUCTION)
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Have talked with Troy at length about getting my business in the best shape to sell. I was impressed by his depth of knowledge and his generosity in sharing this with me. I always try to do business with people l connect with and l would not hesitate to recommend Troy to my friends and business colleagues. He is a good find.

5
Pip C
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Troy is great to work with. Approachable, relatable and and patient. I enjoyed the fact that Troy was not only a master of his trade, but could easily chat with him.

5
Chris Moffat
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I cant think of a bad thing to say about my experience with Troy. If youre looking to sell or buy a business, regardless of your level of experience, he is 100% the man to speak to. Thanks Troy. Pleasure was all mine.

5
Zachary Goodman
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Although I did not use Insight Business to sell my business, Troy gave me great advice over the phone on best ways to find buyers. He has a great depth of knowledge and displays a high level of professionalism. I would highly recommend giving him a call if you are looking to buy or sell a business!

5
Cameron Batchelor
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Troy was very generous with his time. Initially he contacted me about being open to selling, and while I wasn't looking to do it at the moment, he very graciously shared his thoughts on where things were going and what I should strategically be mindful of.

5
Alicia Cook
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I approached Troy because of his reputation and skill set. From start to finish has been a pleasure to work with. I cannot recommend him highly enough as his proven techniques benefited us both financially and with lack of problems or stress. Will definitely be using him again should the opportunity arise. Thanks again.

5
Matt Graham
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I approached Troy as I am interested in purchasing a business, he provided a one on one free consultation. Troy provided me with valuable information on the current industries and what sort of business's he believed would suit my skill set. I was very impressed with his professionalism and knowledge, I will defiantly be keeping in contact with him for him while in pursuit of a suitable business to purchase.

5
Christopher Donohue
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Troy went above and beyond by providing me with some very helpful and honest advice at short notice. He also gave me a referral to another specialist to further assist me. I am certainly impressed and would not hesitate to contact Troy again.

5
Peter Larter
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Troy provided excellent, knowledgable advice. His experience is clearly broad and extensive, helping me to prepare the right strategic plan for our business over the next few years.

5
Sanjay Shah
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Insight Business Sales were able to give us great advise generally about what the Australian business market is sitting and made a detailed valuation range of what our business is worth and made further recommendations on how to increase the sale price.

5
Kosta Papadatos
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